At Firstline, we have elevated understanding, nurturing, and championing multicultural hair to dizzying heights for 30+ years. A black-owned business founded in the 1980s, Firstline applies our hard-earned know-how and nonstop creativity to meet the haircare needs of multicultural groups with specialized needs and undeniable style.
Evolve® accessories are designed to meet the styling and fashion needs of trendy, fashion-conscious women. With Evolve, Firstline offers our sexiest, most “evolved” customers versatile styling options that make it easier for women to feel great about their hair and themselves.View Brand
WavEnforcer® is Firstline’s oldest product line to date. Featuring high-quality brushes, combs, and caps ranging from traditional to trendsetting, the line offers first-rate products for men’s everyday grooming needs.View Brand
DriSweat® is our active-wear line designed so men and women can pursue healthy, on-the-go lifestyles and healthy, gorgeous hair.View Brand
Camryn's BFF®, our line of hair accessories for the young tween fashionista, creates a fun fashion experience for our youngest customers who like colorful, cool looks that are “hot” and hip.View Brand
Firstline’s Sleek® brand offers a value-focused line of quality products featuring brushes, combs, caps, and accessories. The Sleek line is perfect for our style-driven, price-conscious shopper.View Brand